In a world where the business environment is rapidly changing, seemingly healthy businesses can fail unless the business has Intellectual Capital. Consider the business analogy of a tree. The balance sheet is a measure of the trees fruit, but the hidden value of the organisation is in the root system.

Intellepro® - Protection.Growth.Fruition® strategy nurtures the root system upon which the tree's fruit is dependent. Nurture the roots and the organisation flourishes, allow them to wither or become damaged and the organisation, no matter how strong it looks, will eventually topple and die.

This is not a new discovery. Using the tree analogy, traditionally if the visible part of the tree is healthy and the environment unchanging, you can pretty much assume that the parts of the tree you can't see - the roots - are healthy as well. But in the modern world, when the climate is in flux, when predators and parasites are everywhere, understanding what takes place underground suddenly becomes more important than what is going on above.

 

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Level 7
Reserve Bank Building
102 Adelaide Street.  Brisbane Q.  4000
GPO Box 1339
Brisbane Q.  4001  Australia
Telephone + 61 (07) 3221 6100
Facsimile + 61 (07) 3221 4762
Free Telephone  1800 659 374
E-mail:  patents@intellepro.com.au